INJOY – Measuring your everyday activity
Since late 2009, Aipermon cooperates with the Inline Business Consultancy company, owners of the INJOY fitness studio group, on the INJOY-owned weight loss concepts INJOY and actiweight . The motion and calorie coach AiperSunny complements as an integrative part the weight loss concept and can be used as extra module to measure and document everyday activity and consumed calories.
INJOY and actiweight - branding, concept
Individual branding of the AiperSunny device – INJOY or actiweight
Naturally, the AiperSunny devices used in this project are branded according to fitness studio and used concept, with either INJOY or actiweight logos – corporate identity and group membership at its best!
Symbol boxes and INJOY weight loss concept
The success of the INJOY weight loss concept is based on nutrition, activity and relaxation, with the main focus being on the innovative ‘weight loss box concept’. Participants receive a special box card on which they can tick off certain symbols if they have met certain requirements.
These
colored symbols stand for nutrition (pink), activity (green) and relaxation
(blue). AiperSunny fits perfectly into this concept, as participants can
view their everyday activity as part of the INJOY success formula. Necessary
motivation and reinsurance are provided by memorable symbols like the rising
sun on the display of the device. Looking at the INJOY weight loss box, this
means that all everyday activity symbols of a specific day can be ticked
off on the box card.
